E-Learning mit spannender Superhelden-Story

Digital learning modules are not only suitable for internal training purposes. As innovative sales tools, for example in the pharmaceutical industry, they inform and advertise products and services to the target group - as the e-learning for a drug from Medice shows.

 

The challenge

There are many remedies for diarrhea, including so-called probiotics. The drug manufacturer Medice wanted its drug Perenterol to be differentiated from such products. Pharmacists were to be given online training to explain how and why Perenterol – a well-known drug from Medice for diarrhea – is the better recommendation for customers.

 

The solution

Embedded in a captivating superhero story, the digital learning module uses mini-games and other interactive exercises to communicate the effects and benefits of Perenterol in a sustainable way. Whether complicated chains of action, competitive comparisons or sophisticated chemical relationships: the playful storytelling approach in e-learning conveys knowledge without compromising on professional standards. Didactics and advertising psychology are cleverly intertwined, turning the informative online training into an entertaining break-time activity for the pharmacist target group that does both: Product information and product advertising.